||Interview in the newly published book “Ways to customers”
Cold calling, reference marketing, press relations, public appearances? Which one is the best way to reach customers? Whether freelancer or company: if you are new on the market, you need a conclusive strategy to reach customers. Barbara Kettl-Roemer has many practical recommendations ready in her new book. Among others there’s an interview with Nadja Merl-Stephan. Here, on pages 30/31 and 138 Nadja describes how redshoe dogs and coach dogs reach potential customers and especially what it needs to position an exceptional and new idea on the market.