redshoe dogs | ex[press]!
philosophy
Be unique!

The redshoe dogs® team’s philosophy.   Whatever you do: You will only be successful when you are unique.
We have to be truthful – in our doing and being. Anything else will not work.
In the past those had hard times that were different.
Today being different is a recipe for survival.

From: Funky Business. By Jonas Ridderstrale. Kjell A. Nordström.
Professors at the Institute of International Business. Stockholm School of Economics.
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